This packet contains kumkum, a highly refined red vermillion powder made at Amma's ashram in India that is worn as a sacred mark between the eyebrows. Kumkum is also used during puja, and it is sacred to the Divine Mother. Puja is a form of worship which is performed to purify the mind, to express devotion, and to connect with the sacred energies of the gods and goddesses themselves. For those who are interested in learning more about this ancient ritual, Inner Visions' offers the Puja Book which clearly explains and illustrates how to perform this beautiful form of worship.